From Bloom to Bust: The Hoek Family's Horticultural Journey

Established in 1957 by Len and Margaret Hoek, Aorangi Bulb Nurseries became a cornerstone of New Zealand's horticultural industry. Operating from Palmerston North, the company specialized in growing and supplying a wide range of bulbs, including daffodils, tulips, lilies, and hyacinths. Their commitment to quality and service earned them a loyal customer base and recognition within the horticultural community.

Despite its long-standing presence, Aorangi Bulb Nurseries faced financial challenges in recent years. In 2022, the company received a wage subsidy of $151,821.60, indicating potential cash flow issues. Additionally, industry reports suggest that the company had significant debts, with creditors seeking repayment.

In November 2024, the Commissioner of Inland Revenue filed an application to place Aorangi Bulb Nurseries into liquidation due to unpaid taxes. The High Court at Palmerston North scheduled a hearing for March 13, 2025. Subsequently, on September 4, 2025, the company was officially placed into liquidation, with the Official Assignee administering the process.

Amidst the challenges faced by Aorangi Bulb Nurseries, Paul Leonard Hoek, a director of the company since 1996, sought to continue the family's horticultural legacy. On February 15, 2024, he registered NZ Bulbs Limited, a new company with the New Zealand Companies Office. Paul holds 100% ownership of the company, with 100 shares, and serves as the sole director. The company is classified under the business code A011220, indicating its operation as a nursery specializing in flowers, shrubs, and ornamental trees.

The closure of Aorangi Bulb Nurseries marks the end of an era for New Zealand's horticultural sector. The company's contributions to the industry, particularly in bulb cultivation and supply, will be remembered by both customers and industry peers. This event prompts reflection on the challenges faced by family-owned businesses in a competitive and evolving market.